about us

The story of Instinctive Natural Cosmetics dates back to 1997 - one born out of necessity.

Celia Murray began formulating soaps and lotions out of instinct for her three children when she found retail products reacted adversely to their skin.

This is what set Instinctive apart – products free from fragrances, preservatives and colorants, and rich in essential oils.

The South African based mother has expanded her product range and reach over time – but what has remained central is the purity of ingredients allowing gentler, more sensitive skin types to naturally react without discomfort.